Their equipment and support are the industry benchmark that others measure themselves against. In 2015 they cemented their position within the industry as the foremost reliability solutions provider with the highest number of Certified Reliability Leaders in the United States. This Salesforce case study is about the company's implementation of its CRM platform.
LUDECA has been successful for decades and we understood from the beginning of the engagement that our goal was to add to that success. LUDECA’s sales force of corporate sales and marketing staff, as well as national sales representatives, had built up a strong framework of national, well-known clients mixed with strong regional customers.
Initially, we were contracted to solely implement Salesforce. As we gained insight into the organization's growth and efficiency goals, we were able to identify additional opportunities to improve inbound marketing, lead qualification and quoting. The latter being one of the biggest challenges due to the vast array of product configurations and accessories that Ludeca provides.
We had to think it through...carefully.
AXXIS first worked to re-engineer the sales quote assembler which reduced proposal prep time significantly. To create a greater opportunity to nurture leads (warm, cold and dormant) AXXIS implemented an email marketing program that not only kept communication fluid but also supplied customers with important information both from a product as well as an educational standpoint. At the end of the engagement, the Salesforce implementation was infinitely more successful, profitable and well adopted because the data, database structure, and sales/marketing processes were rebuilt to be as efficient and deliberate as possible.