Ludeca manages marketing and sales to keep maintenance and reliability programs running smoothly.
Founded more than 35 years ago, LUDECA is the leading provider of Predictive and Proactive Maintenance Solutions, including laser alignment, ultrasound testing, vibration analysis and balancing equipment in the reliability industry.
Their equipment and support are the industry benchmark that others measure themselves against. In 2015 they cemented their position within the industry as the foremost reliability solutions provider with the highest number of Certified Reliability Leaders in the United States.
Our relationship with LUDECA is symbolic of the partnerships we seek to create. We have complete open communication built on a desire to understand and implement best in class sales and marketing strategies that support the company's sales and service objectives.
LUDECA has been successful for decades and we understood from the beginning of the engagement that our goal was to add to that success. LUDECA’s sales force of corporate sales and marketing staff as well as national sales representatives had built up a strong framework of national, well-known clients mixed with strong regional customers.
Initially we were contracted to solely implement Salesforce. As we gained insight to the organizations growth and efficiency goals, we were able to provide identify additional opportunities to improve inbound marketing, lead qualification and quoting. The later being one of the biggest challenges due to vast array of product configurations and accessories that Ludeca provides.
We had to think it through...carefully.
Although LUDECA has a long history of sales success, we discovered during our discovery workshops that the internal dynamics of the sales process and lead generation was not inline with their expectations and objectives of their customer journey. Client satisfaction is one of LUDECA’s most important goals; however, the process of purchasing equipment is complex and their selling process was not paying off on that goal.
AXXIS first worked to reengineer the sales quote assembler which reduced “time to proposal” by more than 14 business days. To create a greater opportunity to nurture leads (warm, cold and dormant) AXXIS implemented an email marketing program that not only kept communication fluid, but also supplied customers with important information both from a product as well as an educational standpoint. At the end of the engagement, the Salesforce implementation was infinitely more successful, profitable and efficient because the data, database structure and sales/marketing processes were rebuilt to be as efficient and deliberate as possible.
The key components of success on this engagement was Change Adoption.
With a tenured sales team and a low-tech way approach, we were not going to be able to help LUDECA if we couldn’t help with the Change Management to the new system. Implementing Salesforce and identifying opportunities for efficiency was only one part of the project … the other part was working internally to explain, educate and create buy-in to the new system and process of sales and marketing.
What we are most proud about in this engagement was that in the end, we were not only able to address the initial apprehension of implementing a new CRM and sales process but we were also and more importantly able to use it as an opportunity to build morale and create common sales goals amongst all of the stakeholders of the team.
“The Axxis Solutions team gets it. They understand business, technology and practical implementation. They impressed us by getting the most our of our investment. We went into this thinking we had an implementation project and came out of it as a newly-minted, well-oiled sales machine.
Delivering estimates to our clients was reduced significantly, our knowledge of our customer became extremely detailed and our team was energized by AXXIS Change Management approach.
Simply put, they understood our culture and added to it to make it better.
We consider AXXIS a crucial component to the success of our business moving forward.”
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